SITUATED in the inner city's eastern sector the fashion district is a project of the Johannesburg Developing Agency, in line with the city's 2030 long-term economic development strategy.

The District incorporates some 26 city blocks on the eastern end of the CBD, bounded by Jeppe, End, Commissioner and Von Weilligh streets. It houses over 100 fashion-related businesses.

The area also offers training to fashion practitioners through institutions linked to the Department of Labour. The agency is to undertake upgrading of the public environment including roads and telecommunications and the refurbishment of old buildings.

The fashion district has been in the eastern part of the CBD for over half a century until the late 1980's and early 1990's, when the local industry went into decline. Fashion shows have helped raise the profile of the district, allowing young designers to showcase their works.