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Posters have been created by 17
artists to represent the World Cup. Buying one is "investing in history".
NOT only will 32 countries be represented
on the field in 2010, but 11 countries are represented in colourful football artwork, on sale as posters.
Kay Hassan's Swanker Ball
Ranging in price from R5 000 for a William Kentridge poster, to R1 750 for one by an emerging artist, football fans and art lovers can equally enjoy the football long after the games have been played and the winner decided in the FIFA 2010 World Cup™.
Called the Official Art Poster Edition, 17 posters are available exclusively from David Krut Publishers in Parkwood and Arts on Main in the Johannesburg CBD, and in Newlands, in Cape Town.
In what is considered “a celebration and homage to the ‘beautiful game’” David Krut says: “This is the first time there is a cross-over between art and football.”
Seven South African artists are represented – Kentridge, Marlene Dumas, Kay Hassan, Kendall Geers, Cameron Platter, Peter Eastman and Robert Slingsby. Artists from 10 other countries were approached to produce a football-related piece of art.
African artists are Julie Mehretu from Ethiopia, Hassan Musa from Sudan, Barthelemy Toguo from Cameroon, Soly Cisse from Senegal and the Lilanga Art School in Liberia. Other international artists are Zhong Biao from China, Romero Britto from Brazil, Charles Fazzino from the US, Akira Yamaguchi from Japan and Isolde Krams from Germany.
Artists were required to have a special relationship to the African continent, combining celebrities as well as emerging artists.
Vastly different
The South African artwork is vastly different. Kentridge’s trademark charcoal on a printed page shows a football player in the air, with his head the flying ball. Dumas’s poster depicts a face showing a footballer’s emotion, while Hassan has chosen a photograph of a man in stripped socks and panama hat going for a ball. Platter has chosen a bold red elephant with a ball entwined in its trunk.
Football Continent by Senegalese artist Soly Cissé
Other posters are vibrant and colourful: a biblical Jacob battling for the ball with an archangel; a powerful Japanese warrior dominates another poster; a striking image of a football player in the foreground, an intriguing jumble of images behind him; and another a bright green football field with players and stadium, bursting with images.
Titles include Bicycle Kick, Football Miracle, The Good Game, Free Balling, Football Continent, Celebrations, Swanker Ball and The Battle.
Origins of idea
The idea originates from Brands United, an art marketing agency based in Berlin. The idea of linking art and football was proposed by it in 2006, at the last World Cup, but it was not developed as a poster idea, says Krut.
In response to the proposal call, some 1 000 submissions were received. These were reduced to 150, and from that number 17 were accepted. Kentridge and Dumas simply submitted a single work.
Krut explains that some of the works were digitally produced, which means that they are not signed. Others are marquettes and one work - the Red Elephant by Krams - is a sculpture.
The Official Art Poster Edition supports 20 Centres for 2010, the official campaign of the 2010 FIFA World Cup™ which aims to build 20 Football for Hope Centres across Africa to improve education and health services for young people in disadvantaged areas. The construction of the centres is led by the Football for Hope movement, which
uses the power of football for social development.
2 010 posters
Only 2 010 of each work have been printed, which means that 34 170 posters will be sold worldwide. The whole collection of 17 posters can be bought for R40 000.
The sales have been going “unbelievably well”, says Krut, with many people purchasing Kentridge’s poster.
“When you buy you are investing in history,” he says. “These will become collectibles in time, recording a great moment in time.”
You can view and order the
posters on the website.
David Krut will also frame the works for an additional R1 200.
David Krut Publishers is open from
Mondays to Fridays, from 8am to 5pm, and on Saturdays from 9am to 4pm. The
gallery is at 140 Jan Smuts Avenue, Parkwood, or on the corner of Berea and
Main streets, City & Suburban, in the CBD.
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