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Written by Makoena Pabale   
Friday, 26 February 2010
The Joburg Art Fair makes contemporary art and design more accessible to the public

Works by more than 400 artists will be exhibited at the third Joburg Art Fair, for collectors to buy and everyone to appreciate.

OVER 400 artists will be exhibiting their work at the Joburg Art Fair, opening on Friday, 26 March at the Sandton Convention Centre. With the theme, "Art and industry", the fair will feature a series of special projects, including collaboration between the fabrication sector and the arts.

"The St Leger & Viney Artist Fabric in addition to the Grolsch Commissioned Artwork and the Pirelli Chosen Artist project all stand as examples of the ethic of collaboration between the design and fabrication industries and the arts that we are trying to boost this year," said the public relations officer for Artlogic, Matthew McClure.

A work by David Krut
A work by David Krut

The fair is organised by Artlogic. Since its inception three years ago, it has been driven by a desire to make contemporary art and design more accessible and available to the public, according its website.

The first Joburg Art Fair was held in 2008; visitor numbers rose by 50 percent increase in 2009, with 10 000 people walking through the doors.

At this year's event, there will be more than 400 artists, 40 designers and 23 galleries from South Africa and the rest of Africa.

Exhibiting galleries include: Afronova Modern and Contemporary, Bailey Seippel, Brodie/Stevenson, David Krut Projects, Everard Read, AOP, MOMO, Goodman, Jo Ferreira, Rooke, SMAC Art, Whatiftheworld, Artco, CCA Lagos, Ames d'Afrique, Beatrice Binoche, Peter Herrmann, Watatu, October and Omenka.

"Art lovers can look forward to a selection of contemporary African art and design from all over the continent and abroad, ranging from entry-level works for a few hundred rand to works by blue chip artists that go for a few million," McClure said.

"A range of art and design books from Clarke's Bookshop, Biblioteq and Boekehuis will be for sale at the Books Space."

There will also be a series of dialogues featuring a wide range of local and international artists as well as gallery representatives. The dialogues will aim to increase art literacy and teach people about contemporary African visual art.

"Artlogic is pleased that the event has garnered enough support to survive during these difficult financial times," McClure explained. " The continued success of the fair stands as testament to the durability and adaptability of the South African art market in particular.

"We are proud to present an event that has come to be seen as one of the most critical platforms for contemporary African art in the world."

The Joburg Art Fair will run from 26 to 28 March at the Sandton Convention Centre. Doors will be open from 10am to 7pm every day except Sunday, when they will close at 4pm. Tickets will be available at the door and will cost R100 for a single day pass, R20 for students and pensioners, and R200 for a three-day pass.

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