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JUST 118 years ago the Johannesburg CBD was flat, patchy grassland,
interspersed with rocky outcrops and an occasional stream and one or
two farmhouses. Then gold was found in 1886 and a town was born, taking
its shape from the largest square in the country, market square.
Six blocks in all, market square stretched from Rissik Street in the
east to Sauer Street in the west, bordered by President and Market
streets. According to Johannesburg - One Hundred Years
(1986), "Depending on the weather, the square and streets were either
unattended dustbowls or strips of churned-up mud dotted with pools.
There were always wagon tracks and horse and ox droppings."
The town's first government building, on market square
The eastern portion of the square became a produce and general dealers' market, while the western half was a cattle market.
By 1895 shops, offices, and banks appeared on its perimeter. In
1888 a market house was built, and together with a shelter housing the
town's first fire-fighting apparatus, it was the first building in the
space.
The town's first government building was built on Rissik Street
on the eastern edge in 1888. It was a low, flat building with arched
windows and a central balcony and square frontispiece, with the post
office occupying one wing. In 1892 the entire building was taken over
by the post office,
serving them for eight years before a bigger building became necessary.
In 1897 the present post office was built, and in 1905 another floor
and a clock tower were added.
In 1906 the city council took over control of the market, with
the aim of eventually building government and municipal buildings on
the square.
As a result, an area north-west of the town, known as
Brickfields because its marshy ground was ideal for making bricks, was
identified as a suitable site to relocate the market. An alleged
outbreak of bubonic plague was used as an excuse to move the mixed
community living there, and, once they were relocated, the area was
torched and levelled. It was to be called Newtown.
By 1910 building had started on the present City Hall (opposite
the post office), and in 1915, according to Naomi and Reuben Musiker in
A Concise Historical Dictionary of Greater Johannesburg,
a small park was laid out in the western section of the square, called
the Market Square Gardens. In the same year the City Hall was opened
and the square changed its name to the City Hall Gardens. In 1935 an
imposing central library building was opened on the western edge, and
in 1939 the square's name changed again - to the Library Gardens. Later
that year the name was changed to the Harry Hofmeyr Gardens, to honour
the town's mayor from 1911 to 1912. And today it is the Beyers Naude
Square and development continues - in February this year the Gauteng
province bought the square (it bought the City Hall in 2001 ), and is proposing expanding the square
by demolishing up to 10 adjacent inner-city buildings.
The Newtown market
An area of 27 acres was surveyed and a large market hall, some two
blocks in length, was built at the western end of Bree Street, opened
in 1913. The tramway system was extended from the town centre to
Newtown, and further westwards to Vrededorp and Brixton. Railway
sidings were brought around behind the hall.
Busy stalls in the produce hall
Unusually, no national competition was held to find a design for
the building and draughtsmen from the City Engineer's Department were
called on for ideas instead. The result is impressive: a long half-moon
shaped building, with large striking, domed-topped corner columns, and
an unrestricted interior space of over 200m in height and 37m in width.
It was the largest building of its kind in South Africa, and cost R230
000 to erect.
Gerhard-Mark van der Waal, in From Mining Camp to Metropolis
(1987), describes it: "The huge iron construction of the roof with its
'three-pointed arches', is indicative not only of local advances in
building techniques but probably also of the effect mining
constructions were beginning to have on urban (industrial)
architecture."
The building consisted of a market hall in which fruit,
vegetables, flowers, butter, eggs, fish and meat were sold. Behind the
main hall was a grain and forage section, a poultry market and a meat
market annex. The complex contained 41 shops, a restaurant, bank, post
office and railway office. South of the building was a large open
space, known as the "Outspan", and where a wagon market was conducted,
with farmers being provided with accommodation for their wagons and
stock. In time this became a parking area, accommodating up to 500
cars. The total area, including abattoirs, consisted of 25 acres of
land, with a further two acres for the nearby forage and grain markets.
"The aim of the Municipality was to provide a market in direct
contact with the railway, adequately served by the tramway system and
convenient in situation to all interested parties so that the producer
could place his goods on the market at the minimum of cost and trouble
while the consumer was able to obtain supplies with ease and
convenience," says TF Thurgood, market master and author of The Johannesburg Municipal Produce Market (1964).
Thurgood explains that the market occupied "a unique position among
markets in the Union in that it has developed into a national market,
its produce being distributed to other parts of South Africa including
many of the smaller wholesale and retail markets . . ." This is still
the case at the city's new market at City Deep which was moved from
Newtown in 1974.
The daily traffic of produce in 1964 was 2 000 tons, according
to Thurgood, delivered to the market from as far away as the Cape. The
wholesale turnover figure in the same year was over R16-million. The
market catered for both wholesale and retail customers, with the
wholesale section situated on the eastern end of the market, with
produce sold by auction in what has been converted into the main
theatre of the market square.
A friendly market
"The market is, therefore,
of vital importance to the economy of South Africa and the public it
serves. But, in spite of its importance, it remains a friendly market;
for here all nationalities meet, and while the stern and heavy dealings
with the wholesale trade are in progress, the market doors are also
wide open to the general public. Shopping is easy, too, for there are
shops and stalls within the market offering the widest choice,"
according to Felix Start in Seventy Golden Years, 1886-1956 (1956).
The retail market comprised the main hall of what is now MuseuMAfricA,
with 262 "table spaces" for market gardeners and farmers who sold their
produce direct to the public, plus 44 fruit and vegetable stalls, and
28 shops licensed to sell a range of foodstuffs. There was a small
Indian fruit market, comprising 12 shops, reserved for wholesalers and
retailers.
Like housekeepers today who pop into their nearest Woolworths Foods or
their local greengrocer, housewives of 50 years ago popped into the
market in Bree Street, to purchase their weekly fruit and vegetable
supplies at a reasonable price. Although these housewives made up only
two percent of total sales on the market, for them it was an
institution.
Parcel delivery
Market management started a
service which undertook to "deliver parcels of produce bought on the
market anywhere in the municipal areas . . ." and in 1962/63, some "53
730 parcels of fruit and vegetables were delivered to various homes
throughout the municipal area without a single parcel being
miscarried", says Thurgood. The cost to the market of each delivery was
around eight cents, which was considered to be "a cheap rate".
There were other services too. A woman could buy a live chicken and
have it "slaughtered, plucked, dressed and examined by an inspector on
the spot". Even "ritual slaughter" was catered for.
Mobile markets
In 1944 mobile markets came
into operation. The first mobile van hit the streets in June of that
year, in response to hardships faced by households after the war. By
1950 there were seven vans operating in the suburbs, but soon
afterwards losses built up, mainly because women went out to work to
help balance the family budget and were not at home when the van
called, and because local greengrocer shops saw the gap, together with
hawkers who could deliver house to house and give credit. The service,
only offered to white households in the suburbs, was eventually
terminated in 1952.
Market stabilisation scheme
In 1951 the market experienced a crisis. As a result of a late highveld
crop coinciding with an early one from the lowveld, the market was
flooded with potatoes. The warehouse was jammed with 100 000 pockets of
potatoes and an equal amount waited to be offloaded from rail trucks.
The market usually moved around 25 000 pockets each day.
Management had to move fast: they decided to send the excess to the townships south and west of the city.
"All available shed space in the vicinity of the market was
requisitioned and a fleet of lorries from the City Engineer's
Department transferred over 100 000 pockets of potatoes from the
waiting trucks at the market to this additional accommodation. The
Market Master then telephoned the various Superintendents of the Native
Townships and obtained an estimate of their requirements," writes
Thurgood.
The price per pocket was 40c, upped to 45c to the consumer, the
extra 5c covering transport. Although the price was uneconomical for
the farmers, the Potato Board subsidised the scheme and other produce
was added to the scheme - pumpkins, sweet potatoes, cabbages, tomatoes,
watermelons, oranges and apples - as it was soon realised that the
scheme stabilised the market, and helped reduce price fluctuations
The only drawback was that certain items, like peas, beans, gem
squash, marrows and cucumbers, did not interest township housewives,
but the advantages of the scheme outweighed this problem.
City Deep market
Thurgood praises the
foresight of the early city fathers in providing a large enough
facility to grow with the city. "How well they looked into the future
will be appreciated by the fact that the marketing facilities provided
in 1913 have stood the City in good stead for many years, but the time
has now come when the volume of business transacted on the market has
outstripped the facilities available."
That time was 1964. A new site for the market was found at City
Deep, five kilometres south of the CBD. It took 10 years to build and
the fresh produce market moved there in 1976. It is now the city's and
the country's biggest produce market, comprising 63ha where some 5 000
farmers send their produce to around 3 500 buyers, some from as far
away as Angola, Botswana, Zimbabwe, Lesotho and Swaziland. Its annual
turnover is R1,4-billion, with sales in a single day totalling
R10,89-million. In July 2000, along with a number of other city
enterprises, the market was corporatised.
The market sells fruit and vegetables, meat, fish and selected
groceries in bulk and caters for retail buyers as well as hawkers who
buy small quantities to sell on the streets of Joburg.
Market Theatre and MuseuMAfricA
The market comprised the main hall of what is now MuseuMAfricA
And what of
the attractive building in Newtown? It has become part of the exciting
Newtown Cultural Precinct. It houses the Market Theatre, comprising
three theatres, converted from trading spaces in the eastern end of the
building, with many of the market's vegetable signboards still on the
foyer walls. Opened in 1976, the theatre distinguished itself as the
country's only struggle theatre, playing to multiracial audiences in
the 1980s, in defiance of the government's separate amenities
regulations. It's still going strong today, showcasing the evolution of
21st century South Africa.
The rest of the building has been converted into a museum: the MuseuMAfricA ,
which opened in 1994, and boasts a range of thought-provoking exhibits.
Some of the permanent exhibitions include the discovery of gold,
Joburg's early fossil records, a look at shack life in Alexandra
township, the 1956 Treason Trial, and an evocative display of South
Africa's miracle transition to democracy.
On show at the moment is an exhibition of 400 defiance posters, reflecting an aspect of the history of resistance to the violent clampdowns of the 1980s around the country.
The warehouses across the railway lines remain shuttered up and
dusty, but with the ongoing plans for Newtown, there's no doubt they'll
be turned into something imaginative.
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