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The City of Johannesburg has produced an extensive tourism strategy report,
arguing the case for a city which is the prime destination for business
visitors, but is neglected as a general tourist location.
This report considers tourism trends and the potential of Johannesburg
tourism, as well as suggestions on implementation strategies that could
contribute to Johannesburg's overall economic growth. Here, for the nbenefit
of the city's stakeholders, is the full text of the report.
Contents
CHAPTER 1 - AN ECONOMIC PARADIGM
- Introduction
- Tourism as an economic sector
- The tourist industry
CHAPTER 2 - JOHANNESBURG TOURISM'S COMPETITIVENESS
- Introduction
- Demand conditions
- Foreign tourism
- Domestic tourism
- Factor conditions
- Firm structure, strategy and rivalry
- Related and supporting industries
- Conclusion
CHAPTER 3 - TOURISM SUB SECTOR
- Introduction
- General business tourism
- MICE tourism
- Retail tourism
- Leisure tourism
- Conclusion
CHAPTER 4 - STRATEGY
- Introduction
- Pillar One: Information collection, analysis and dissemination
- Pillar Two: Increasing aggregate demand in priority sub sectors
- Pillar Three: Value chain completion, deepening and restructuring
- Institutional arrangements
- Conclusion
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