2008-02-28: Lets make the 2010 world cup an event to remember
There are just about two years and some months before the start of Africas first ever FIFA World Cup, and as one of the host cities, it is the City of Johannesburgs intention to make the 2010 event one that will never be forgotten.
If this is to be achieved, we need a unity of vision and a shared passion amongst the citizens and stakeholder groups within the city, in order to deliver through a campaign of engagement and ongoing dialogue the best World Cup ever.
To this end, a Region E Stakeholder Engagement will take place from 10h00 to 16h00 on the 8 March 2008 at the Sandton Civic Gallery where all parties that have contributions to make towards the event are invited to join in the discussions around the way forward.
This will give residents, businesses and various groups the chance not only to learn about the FIFA regulations governing an event of this magnitude, but also the marketing and business opportunities around it, to discuss the Citys plans and how people can participate in the World Cup process.
The aim is to seek ways to forge working partnerships in order to deliver on the Citys threefold strategy, which includes meeting the FIFA requirements for the event, providing an unforgettable fan experience to all visitors and setting up a long-term legacy that will benefit all citizens.
The City of Johannesburg requests that all interested parties, whether corporate or private, attend this meeting to allow them to interact with the Council in discussing the preparations, achievements, opportunities and gaps that will enable the development of a comprehensive marketing and communication plan that in turn will ensure that every ounce of public awareness and involvement is squeezed out of this massive and exciting opportunity.