07/03/2016: New Joburg Tourism campaign encourages residents to be welcoming towards visitors
Joburg Tourism is launching a fun domestic tourism campaign designed to encourage Joburg’s residents to make the city’s visitors feel warmly welcomed.
The campaign launches on 22nd February, and coincides with Meetings Africa, SA’s premier annual business tourism platform which showcases Africa’s diverse offering of services and products by African associations and African meetings industry professionals.
The Welcome to Jozi – Make a Visitor’s Day! campaign, which launches in 2016, aims to inform and educate Joburgers on how to be great Johannesburg ambassadors, promote the city, enhance the Joburg visitor’s experience and ensure that visitors have great memories of Joburg. It will also illustrate how tourism impacts each and every Joburg resident.
As Africa’s most visited city and the continent’s leading business and lifestyle destination, Joburg attracts visitors from Gauteng, from South Africa’s other provinces, from other African countries and from destinations around the world. The reasons they come to Johannesburg are as diverse as the visitors themselves. They could be students studying at our tertiary institutions, people who come for medical reasons, business people visiting the city for meetings, business events, exhibitions and incentives, sports enthusiasts, concertgoers, those seeking leisure, lifestyle, heritage and cultural experiences, and those who come to visit friends and relatives.
The Welcome to Jozi – Make a Visitor’s Day Today! campaign takes a collaborative approach by Joburgers to go the extra mile and make a visitor’s day today.
They are encouraged to be helpful, courteous and friendly. This may be a simple gesture such as - helping a visitor with directions.
They are also encouraged to learn more about visitors to Joburg – for example by providing Indian diners with plenty of serviettes and a finger bowl as they generally eat with their hands, The campaign will also educate locals on how to interact with visitors. For example, etiquette and conversing in their languages to make them feel welcome.
Joburgers can also make a visitor’s day by showing them the city’s rich culture, heritage, leisure and lifestyle attractions and activities.
This means that they have to be familiar with the city’s tourist attractions and how to access them. As in many other destinations around the world, residents often remain unaware of their city’s tourism and leisure offerings and the campaign aims to address this.
Joburg is so much more than a stopover city, with a great deal to experience and explore. Our struggle history, and culture and heritage attractions provide fascinating insights into the city’s past and current developments.
Among the many exciting things to do:
• Visit historical sites such as the Apartheid Museum, Constitutional Hill and Liliesleaf
• Take a walking or cycling tour of Soweto or downtown Joburg
• Hang out in the funky Maboneng District and Braamfontein where you’ll find Joburg’s hip crowd exploring art galleries, theatres, bookstores, food markets, bars, specialty stores and more
• Adventure and adolescent junkies love the bungee jump at Orlando Towers in Soweto, zip lining in Melrose and go-karting at Kyalami Race Track
• The City Sightseeing Red City Tour hop-on-hop off bus takes visitors to some of Joburg’s most iconic attractions and is a must-do adventure for any visitor to Joburg
• Eating out at our many fine restaurants for a culinary experience
• Shopping at our world class malls
• Explore Joburg’s art scene at fine art galleries and markets
• Enjoying World Class productions at our many theatres
• Taking part in our many outdoor annual sporting events
• Being part of exhilarating music concerts, entertainment and lifestyle events
When compared with other global cities, Joburg is one of the most affordable to visit for both domestic and international visitors, whether it’s paying for transport and accommodation, entry into the city’s many tourist attractions, shopping, or enjoying its superb restaurants, nightlife and cultural attractions.
The Welcome to Jozi – Make a Visitor’s Day Today! campaign will also showcase Johannesburg’s capabilities and credentials as an international destination of choice and as a year-round destination for business and investment, business events, lifestyle, sports and leisure.
Meeting planners organising meetings, conferences or exhibitions in Joburg are spoilt for choice when it comes to business events venues. They don’t need to venture outside of Joburg to source suitable venues. In addition, by retaining their meetings in Joburg, there are a range of four and five-star stand-alone international convention centres, expo centres, and multi-purpose venues that can cater for smaller meetings and large conferences of up to 20 000 delegates.
To date, over 28 000 lifestyle events have been hosted in Joburg alone in 2015. There are also a wide range of three to five-star hotels that have high-tech meeting rooms, combining the best in accommodation with world-class conferencing facilities.
“Visitors to our city make a significant contribution to Johannesburg’s economy, which benefits development, job creation and transformation. By giving our visitors the best experiences while in our vibrant city, we are nurturing and growing tourism’s contribution to our local economy which is advantageous to all of us.” Says Counsellor Ruby Mathang, head of economic development at the City of Johannesburg.
He adds that the campaign’s success is dependent on collaboration and co-operation between the City of Johannesburg, its residents and all tourism stakeholders.
“By working together we can ensure visitors to our wonderful city experience the best that Johannesburg has to offer - our warm and welcoming people and the fantastic variety of experiences and attractions on offer.”
Of the total foreign business visitors who arrive in Gauteng province, by far the biggest percentage come to Joburg. Of these, 82.4% are business professionals while 73.8% attend conferences and conventions.
Joburg attracts 60.4% of all domestic trips to Gauteng, accounting for 67% of all trips undertaken for entertainment, 72.7% of those undertaken for education purposes, 78.3% of trips for medical purposes, 75% of trips for sports participation, and 83% of trips taken to the province by sports spectators.
Source: Joburg Tourism Business Plan, GTA supply and demand study 2014
PR & Communication Manager
Tel: +27 11 214 0700