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​13/05/2015: Leisure is Our Tourism Business 
Leisure Is Our Tourism Business – and Joburg is so much more than a stopover or gateway city! While a vast number of visitors arrive for business reasons or events, ever increasing numbers are staying to explore and experience Johannesburg’s fascinatingly diverse, urban tourism and lifestyle scene.
Records show that the African Markets visit Johannesburg for mainly business purposes. Overseas markets travel for holiday, business, visiting friends and relatives, or often have a combination of these.

Core markets, listed according to size are Europe [including the UK, Germany, Netherlands, France, Italy], followed by North America, Asia, Australasia, Central & South America, Middle East and the African mainland. To date the most rapidly growing feeder markets emanating from the BRICS grouping are China and India.

Johannesburg’s allure as Africa’s most exciting business destination and a vibrant, cultural hotspot is renowned. It truly is an all year round global destination for business, sports, leisure, lifestyle, design, the arts, fashion and film. The City’s legendary shopping, dining, entertainment and nightlife is complemented by fabulous weather as well as an astonishing array of facilities which add to its appeal as a destination.

The development of the tourism scene in Johannesburg over the past twenty years has seen a dramatic increase in the number of precincts, museums and attractions to highlight the city’s fascinating story, developed by both the public and private sectors.

Vilakazi Street in Soweto, the Maboneng Precinct to the east of the CBD, as well as Braamfontein further north, are just some of the lively neighbourhoods and precincts which have come into their own over the past decade or more.

Myriads of outstanding new heritage sites have been brought into being include the Origins Centre at Wits, the Apartheid Museum at Gold Reef City, the award-winning Liliesleaf Farm, the Hector Pietersen and Chancellor House Museums and the epic Constitution Hill complex, home to South Africa’s Constitutional Court.

These are just the tip of the iceberg and a number of routes have been developed to take in the City’s diversity in terms of themes and attractions, including arts, cuisine, Indian and Chinese heritage, adventure and nature.

All these developments showcasing the city’s extraordinary story have been complemented by infrastructural developments [like the Gautrain the Rea Vaya BRT], as well as the arrival of the City Sightseeing Bus, Johannesburg’s first hop on, hop off tourist bus and hundreds of tour guides and transport companies operating in the private sector.

Johannesburg boasts layer upon layer of fascinating history, development and human interest stories – of course not forgetting the leisure and lifestyle aspects of entertainment, sports, music, arts and culture. This is a city with a colourful past and a future filled with excitement, potential and promise.

And here we like to boast a little and share with you why Joburg is indeed the “destination of choice” for business and leisure travellers.

Joburg is:-
• Africa’s Most Visited City in Africa according to MasterCard Cities Index
• The “most popular African city” overall for young people aged 15-to-29 in 2015 - according to the Youthful Cities Index
• SA’s wealthiest City
• The best City in SA for business
• And the New Cool Capital of the Southern Hemisphere - according to GQ Magazine, UK – 2015

What does Joburg have to offer that Durban and Cape Town don’t?

Joburg is known for its cultural diversity. People from all over Africa and from around the world have made their home here. Our inner-city regeneration projects have led to the development of vibrant cultural districts such as Moboneng, Braamfontein and Newtown. Nowhere else in the world - except for Vilakazi Street in Soweto - do you find a street where two Nobel Peace Prize laureates once lived - Nelson Mandela and Archbishop Desmond Tutu.

Which are some of Johannesburg’s top restaurants?

Johannesburg is home to many award winning restaurants. Among these are Five Hundred at the Saxon Hotel, Villas and Spa, The Leopard in Melville, dw eleven-13 in Dunkeld, Bellagio in Illovo, Il Tartufo in Dunkeld, La Cucina di Ciro in Parktown North, Balata Hotel at the Fairway Hotel in Randburg, Jazz Maniacs at the Soweto Hotel, La Campagnola in Bryanston, La Scala in Montecasino, Le Soufflé in Pineslopes.

What can a visitor to Joburg do in a day?

To get the most of Johannesburg in one day, City Sightseeing’s Red City Tour is recommended. With stops at the Carton Centre and the mining district in Joburg’s CBD, visitors can explore the colour city centre with its street traders, and shops selling all manner of goods. The City Sightseeing bus also stops at the James Hall Museum of Transport, Gold Reef City, the Apartheid Museum, the Newtown Cultural Precinct (with its Sci-Bono Discovery Centre and SAB World of Beer), the Origins Centre, Braamfontein, and Constitution Hill.


As always Johannesburg is jam-packed with events ranging from leisure to business. Explore the city and see why it is a preferred destination for business, lifestyle, heritage, culture, arts, sports, nightlife and shopping.

A trip to Johannesburg isn’t complete if you haven’t ticked off our list of top places to visit:

Gold Reef City
Johannesburg Zoo
Constitution Hill
Sandton City
Apartheid Museum
Newtown Precinct
Lilliesleaf Farm
Maboneng Precinct
Joburg Theatre
Notes to editors:

Of the total foreign business visitors who arrive in Gauteng province, by far the biggest percentage come to Joburg. Of these, 82.4% are business professionals while 73.8% attend conferences and conventions.
Joburg attracts 60.4% of all domestic trips to Gauteng, accounting for 67% of all trips undertaken for entertainment, 72.7% of those undertaken for education purposes, 78.3% of trips for medical purposes, 75% of trips for sports participation, and 83% of trips taken to the province by sports spectators. Source: Joburg Tourism Business Plan, GTA Supply and Demand study 2014.
According to MasterCard’s Global Destination Cities Index, Johannesburg is ranked the highest in Africa in terms of international visitor expenditure, which totalled $3.2 billion in 2014.
Of the total number of foreign business visitors who arrive in Gauteng, Joburg’s market share is the greatest of all regions as it attracts 82.4% of all foreign business professionals and 73.8% of all business events delegates.
Travellers attending business events in Joburg mostly stay in paid-for accommodation and undertake pre- or post-conference tours or day trips to explore Johannesburg and its surrounding areas.
According to the World Travel and Tourism Council, business travellers spend up to three times more than leisure travellers when visiting a country.
Follow Joburg Tourism’s domestic tourism campaign on Twitter at #Welcome2Jozi and log onto for tips and suggestions on what to do in Johannesburg.

PR & Communication Manager
Laura Vercueil
Johannesburg Tourism
Tel: +27 87 151 2950