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Young artists will learn entrepreneurial skills, and get to interact with potential customers, at the Ifa Lethu Creative Hands Incubator.
YOUNG people should not seek employment but rather should be job creators and employers through entrepreneurship.

 

Anna MokgokongAnna Mokgokong: youth should be proactiveThis is according to an Ifa Lethu Foundation board member, Anna Mokgokong, who was speaking at the launch of the Ifa Lethu Creative Hands Incubator, at the Mofolo Arts and Culture Centre in Soweto on 20 June.
 

Mokgokong urged the youth to not sit around waiting for someone to employ them because “there are not enough jobs to go around for everyone”.

Ifa Lethu Creative Hands Incubator gives a platform to young artists to exhibit and market their products to South Africans and international tourists. The incubator, based at the Mofolo Arts and Culture Centre, comes in the form of a colourful, wheeled rectangular container.

“Being situated on the Soweto tourist beat and not far from the Hector Pieterson Memorial, we envisage tourists also visiting the incubator and engaging with the artists as they create their pieces – and ultimately buying professional standard creative products such as visual art, sculpture, craft and fashion from these emerging artists,” explained the chief executive officer of the foundation, Narissa Ramdhani.

The incubator is part of a three-year development programme for creative entrepreneurs. Through the programme, young artists from Soweto are taught entrepreneurial skills; they learn how to market their products and how to pitch ideas to potential clients.

Joburg’s director of arts and culture, Steven Sack, was one of the guests at the launch. He congratulated the Ifa Lethu Foundation for the good job it was doing. The City approved of such initiatives because “young talented people from this neighbourhood will be able to market their products”.

 

Xolani Chamane, a young artist to benefit from the projectXolani Chamane, a young artist to benefit from the projectXolani Chamane, a 20-year-old artist, said the programme had helped him a lot because even though he had a passion for painting, he did not know how to market his products to people outside his township.
 

The highlight for him was a trip to Grahamstown in June 2010 to see how other artists marketed their products and made presentations to potential clients.

Chamane said his dream was to be a famous artist whose work was recognised throughout the world. “I want to travel the world and experience other people’s cultures and heritages.”

The Ifa Lethu Foundation is a non-profit organisation devoted to the development and economic growth of South Africa’s creative sectors. Based in Tshwane, it was launched in November 2005 by the then minister of arts and culture, Pallo Jordan. Its original aim was to repatriate South African struggle-era cultural heritage, such as art and art objects.

The Creative Hands Incubator is sponsored by Transnet, the national transport utility, in partnership with the University of Pretoria’s School of Entrepreneurship.

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