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Cheesekids has teamed up with the Nelson Mandela Foundation and Old Mutual to offer a host of activities for youth on Nelson Mandela Day.
VARIOUS community projects will invite participation from young Joburgers, to observe 67 minutes of service to others on Nelson Mandela Day.


Luvuyo MandelaMandela's great grandson Luvuyo MandelaThe day is held each year on 18 July, Mandela’s birthday. This year he turns 93.

The Nelson Mandela Foundation, in partnership with Cheesekids and Old Mutual, announced a range of community projects that would take place across Johannesburg and the rest of the country on the day.

The community projects and venues will be revealed later. However, it has been announced that on the day, buses, travelling every hour, will transport people from Innesfree Park in Sandton to 16 different destinations, were they will spend their 67 minutes participating in community projects.

Speaking during the launch of 67 Minutes for Nelson Mandela on 30 June, Shaka Sisulu, a founding member of Cheesekids, said the idea behind the venture was to make community work fun and to get young people involved.

“We believe in the youth and also to grant them an opportunity to participate in a good cause towards building society.”

The theme for the day is: “Take action, inspire and make everyday a Mandela Day”.

Sisulu, a grandson of anti-apartheid activists Walter and Albertina Sisulu, said: “We are going to mobilise as many young people as possible. Already more than 6 000 volunteers have signed up for the programme.”

The group has rolled out the programme countrywide; besides Joburg, it has branches in Cape Town, Durban, Polokwane and East London. Cheesekids is a movement made up of volunteers who devote their time to charitable projects in townships.

It was started 2007 by a group of friends who were driven by a passion for charitable work. It has been involved in Nelson Mandela Day activities since the day was first held, in 2009. Cheesekids is township slang; loosely translated, it means model-C.


DJ SbuDJ Sbu, one of the famous faces leading the youth initiativeLuvuyo Mandela, a great grandson of Mandela, encouraged young people to embrace the opportunity. “Building our society is the only meaningful celebration in appreciating the role that Tata Madiba has played in our country,” he said.

Local celebrities will help drive the Cheesekids programme. Flamboyant DJ Sbu, Sibusiso Leope, is one of the local faces who will be leading the initiative.

“It is time for young people of South Africa to unite for a good cause. This is a wonderful opportunity to appreciate the work of Tata. We are privileged to belong to this generation of young people,” said Leope.

Nelson Mandela Day was first celebrated 2009 on Mandela’s birthday, with an aim of giving people the opportunity to honour his 67 years of humanity, through spending 67 minutes of their day doing community work for others.

Following the success of that first day, the United Nations General Assembly adopted 18 July as Nelson Mandela International Day.

After the day’s activities this year, there will be an afterparty sponsored by the City of Joburg at a venue still to be announced. Local deejays will be on the decks.

Those who register to participate via the Cheesekids website will receive correspondence via SMS. You can also sign up or follow the movement on Twitter and Facebook, or by landline on 011 547 5600.

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