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​​Global cargo logisticians pick Jozi for events

International and African big hitters are repeatedly choosing Johannesburg as their destination of choice for major business exhibitions and symposiums. 

This week saw more than 800 delegates from across the globe attending the Breakbulk Africa Congress at the Sandton Convention Centre.

Project cargo and traditional breakbulk cargo logisticians flocked to Africa’s commercial heartland for a unique opportunity to learn more about the latest industry trends and meet and network with leading specialised carriers, freight forwarders, ports and terminal operators, packers and equipment companies that have the expertise and resources to handle oversized cargoes with unique handling techniques.

The congress, which started on Monday and ended on Thursday February 19, celebrated its fourth anniversary this year. It was initiated in Cape Town but moved to Johannesburg in 2013. Joburg Tourism’s Laura Vercueil said the move to Joburg had seen attendance levels spike.

“Joburg is the most ideal choice for business and financial meetings, events and decisions. The city is a transportation and communications mecca and provides top-notch banking and financial infrastructure, services and opportunities that make immense business sense,” said Vercueil.

She said part of the Johannesburg Convention Bureau’s strategy was to bid for and bring industry-related trade expos and meetings to the city to boost and stimulate the local economy. “By bringing targeted and specific industry-related business and industry delegates to Joburg, we are provided with distinctive showcasing opportunities. Large international and African meetings also help the City to achieve improved eco-rankings, which in turn benefit the entire tourism value chain. This ripple effect benefits local tour operators, restaurants, accommodation facilities and so much more,” added Vercueil.

She said the bureau had also successfully made a bid to host the 2017 International Institute for Peace through Tourism Africa, which will too draw the world’s attention to Johannesburg.

“We aim to highlight Joburg’s attractions and offerings as the only top business and events destination by bringing leading African events titles and association meetings to Johannesburg,” she said.