Scores of gaming pundits and enthusiasts will converge in Joburg for the ICE Africa conference and exhibition happening between Wednesday, 2 and Thursday, 3 October at the Sandton Convention Centre.
ICE Africa, a leading gaming exhibition and conference provide a platform for gaming operators, regulators and suppliers from across the continent to meet, network, share best practices and view the very latest gaming products and services from the industry’s leading innovators.
“ICE Africa is a powerful networking platform for stakeholders and therefore invaluable to any operator, decision-maker or executive in the industry to garner knowledge and the opportunities that exist to grow their businesses,” says Seun Methowe, the Head of Advertising and Partnership Sales at DAZN, a global live sports platform.
Exhibition attendees can expect a programme of engaging content, which covers thought leadership, training, regulation, online vs retail, integrated resorts, branding, marketing, sports and eSports. There’ll be 65 thought leaders contributing to the event’s learning streams.
The conference will also hammer out issues of growth in streaming services, and how this impacts sports betting and horse racing.
Methowe believes new technologies, streaming in particular, will create more demand from upwardly mobile players and lead to a transformation in the way betting brands and broadcasters engage with the market.
“There’s no doubt that technology will revolutionise the consumption of live and original sports content,” he says, adding that new markets in entertainment, including virtual and fantasy football, are trends that experts in the gambling and betting industry will need to explore.
The Johannesburg Metropolis is slowly becoming a Smart City, optimising the use of technology to improve municipal functions and drive economic growth while improving the general quality of life for its people.
Through smart technology, there are now innovative ways of communicating and new economic opportunities for the City and its residents.
The City is proud to host the ICE Africa conference because it dovetails with its plan to use smart technologies to advance sustainable service delivery, improve efficiency for citizen welfare through better government and social resources.
Joburgers are upwardly mobile and aspirational with huge numbers digesting information on sports, news and entertainment platforms, with social media contributing to the ‘fuelling’ of this information digestion.
“Content providers within the gaming industry are looking towards the creation of sustainable models and with a huge population base above 1.3 billion, the potential in Africa is massive,” says Methowe.
ICE Africa brings the gaming community a plethora of engaging content from thought leadership to training, with the industry’s most influential and reputable stakeholders in attendance.
