Day three of the mayoral service delivery blitz in Ivory Park culminated with the pomp and fanfare launch of the City’s maiden digital radio station, Joburg Pulse.
The radio station went live on-air in Region A on Thursday, 15 April during the 120 Days of Accelerated Service Delivery activities. The digital broadcast channel adds diversity to the City's media voices, which are geared at bridging the communication divide.
Joburg Pulse is designed to provide listeners with a platform to raise service delivery concerns directly with the City and to communicate the aspirations of their communities. The station is available via a digital link on the Joburg website.
Georgina Lefifi, the Group Head for Communication and Marketing says over and above service delivery concerns, Joburg Pulse will focus on soft news, including fun things to do in the City, showcase young talent and promote budding entrepreneurs.
“The concept for a radio station started within our department when youngsters, digital technologists and our other colleagues with content production skills sought ways to diversify our communication offering,” Lefifi explains.
By mid-morning, the first Joburg Pulse broadcast had 813 listeners and by the late afternoon, it had amassed a little over 1 000.
The Johannesburg Roads Agency plans to have a permanent feature on the station, which will focus on repairing the structural integrity of the City's road infrastructure.
Transport MMC, Cllr Nonhlanhla Makhuba says residents can use the station to report any road defects to help the City improve the quality of its infrastructure.
Cllr Makhuba notes that plans are afoot to construct tarred roads, stormwater drains and pedestrian sidewalks in Ivory Park, northern Johannesburg, and this will be broadcast on the station. She asserts that regular inspections will be carried out during the construction phase to ensure high-quality standards are maintained.
The Executive Mayor, Cllr Geoff Makhubo has pledged that as part of activities around the 120 Days of Accelerated Service Delivery initiative, service standards will be improved.
Cllr Makhubo says despite the Covid-19 pandemic slowing down the pace of efficient delivery, the municipality is working with communities to speed it up.
The Mayor will wrap up operations in Ivory Park on Friday, 16 April, before heading down to Orange Farm in Region G from Monday, 19 to Friday, 23 April 2021. In the next four months, the mayor and his team of executives, as well as senior municipal administrators, will travel to all seven Regions of the City to bridge service delivery backlogs.
Written by Gontse 'Gee' Hlophe