Johannesburg will host South Africa's top hairstylists where one lucky finalist stands to pocket R250K in a grand finale of the Sofnfree 2019 HairXperts Masters challenge.
The extravaganza will be held on Sunday, 23 June at Montecasino's The Teatro in Fourways, Sandton under the theme 'Hairvolution'.
Organisers say the finale will be a star-studded, vibrant affair, featuring some of Mzansi's hottest musicians such as Cassper Nyovest and many more. The flamboyant Somizi Mhlongo will be the master of ceremonies for the night.
Dubbed the HairXperts Masters challenge, this unique hairstyling competition is sponsored by hair-care brand, Sofnfree and is now in its fourth year. It is designed to afford budding local hairstylists a platform to showcase their talent in the hair and beauty industry on a national stage.
Finalists were chosen following an intense seven-week challenge in the style-off phase after Sofnfree traversed the country to select the best hairstyling talent. In the end, 18 finalists from the Free State, KwaZulu- Natal, the Eastern Cape, the Western Cape, Gauteng and the Great North impressed the judges with their talents.
“Not only does the HairXperts Masters challenge celebrate everything about hair and style, it fuses cutting edge techniques, fashion and creativity to bring out the best in South Africa's hairdressing talent," says Sofnfree Marketing Manager, Noeleen Burger.
“Hair is constantly evolving and this year we are embracing this narrative through the 'Hairvolution' theme," Burger notes, adding that people should look forward to a spectacular showcase of storytelling through hair, as finalists compete for the top prize.
Tickets for the grand finale are available from various Sofnfree hair technicians across the country. For more information, follow the competition on social media using the following hashtags: #Sofnfree/#HairXpertsMastersChallenge2019/ #HairVolution/#EvolutionOfStyle/#PushIStyle